StreetEasy goes on the offense in listings battle
StreetEasy just launched two new options to premarket listings as it faces criticism over its listing policies from the nation’s largest residential brokerage conglomerate. Earlier this week, the New York City-focused platform introduced StreetEasy Preview and StreetEasy Coming Soon. The new tools are in some ways similar to premarketing strategies offered by Compass International Holdings, whose executives have taken aim at StreetEasy’s listing guidelines. Under Preview, agents can advertise their listings on the platform for 14 days without accruing days on market or price drops — metrics Compass International CEO Robert Reffkin has repeatedly pushed back against as harmful to […]
This article originally appeared on The Real Deal. Click here to read the full story.
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