How Compass’ consolidation cooled agent moves in New York
To an outside observer, New York City agents have their pick of power brands with which to hang their license. Corcoran, with its strong brand recognition and agent-favorite leader Pam Liebman, was a strong draw. Sotheby’s International Realty and its built-in globe-spanning client base could be appealing. And Compass, with its tech-forward platform and outspoken CEO Robert Reffkin, had become a behemoth in its own right. Stalwarts like Douglas Elliman and Brown Harris Stevens have long had strong brand recognition in the city’s old money pockets, and Serhant brought a media-forward approach for agents prone to digital razzle-dazzle. Local boutiques […]
This article originally appeared on The Real Deal. Click here to read the full story.
Categories
Recent Posts
Grid No Longer Among Data Center Builders’ Biggest
Problems
America’s Top Architects: Travis Price Brings Transparency
To A Washington, D.C. Rowhouse
Developers widely reject large 485x projects
The mogul cashing out at 220 Central Park South
Everyone gets an increase, except these building
owners
NY Dirt: Politicians push developers to block
ICE
How to Turn Your Equity Into Rentals with a HELOC or
Cash-Out Refi (Rookie Reply)
Rezoned Sheepshead Bay site sells for $37M for large
affordable housing project
Massive North Fork waterfront estate sells for $15M in
single-lot record
COPA heads to committee vote, this time with tweaks for
industry
