How Compass’ consolidation cooled agent moves in New York
To an outside observer, New York City agents have their pick of power brands with which to hang their license. Corcoran, with its strong brand recognition and agent-favorite leader Pam Liebman, was a strong draw. Sotheby’s International Realty and its built-in globe-spanning client base could be appealing. And Compass, with its tech-forward platform and outspoken CEO Robert Reffkin, had become a behemoth in its own right. Stalwarts like Douglas Elliman and Brown Harris Stevens have long had strong brand recognition in the city’s old money pockets, and Serhant brought a media-forward approach for agents prone to digital razzle-dazzle. Local boutiques […]
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