Extell taps Hyatt to anchor Times Square supertall

Hyatt Hotels will carry the torch for Gary Barnett’s Times Square supertall. Extell Development tapped Hyatt as the hospitality partner of the Torch at 740 Eighth Avenue, the Commercial Observer reported. Hyatt’s StandardX brand, which doesn’t have a presence in North America to this point, will make its continental debut as the anchor to the project. The hotel is set to feature 1,800 rooms, making it one of the largest in New York City. The address of the hotel will be 255 West 45th Street. The partnership marks the latest offshoot of Hyatt’s simpler alternative to its Standard brand, having […]

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