Weekend Recap: Portal War ‘24 – What $1 Billion inAdvertising Buys You

Weekend Recap: Portal War ‘24 – What $1 Billion in Advertising Buys You Homes.com is a real-time case study of what it takes for a portal to disrupt the status quo, and it appears to take $1 billion in advertising. Weekend Recap: Portal War ‘24 – What $1 Billion in Advertising Buys You The biggest upstart real estate portal in the world, CoStar’s Homes.com, has comfortably settled into the #2 spot in the U.S. – but at what cost? Read more: Portal War ‘24: What $1 Billion in Advertising Buys You I turn data and context into meaning — actionable intelligence that is clear, timely, and informs real estate industry leaders. To see more, check out my website, my podcast, or join my mailing list. Ok, Mike Publications | Consulting | Podcast | Aboutwww.mikedp.comUnsubscribe