The Daily Dirt: Midtown South snags its first proposed conversion

A conversion project is already on tap for the newly-rezoned Midtown South — it wasn’t one city leaders expected.  Earlier this week, developers Marty Burger and Andrew Heiberger announced the $25 million purchase of 29 West 35th Street and their plans to turn the aging office into more than 100 studio apartments.  News of the project, the first to take shape in the neighborhood, is coming less than two months after the City Council approved the measure, and it stands in stark contrast to the building’s fate just a year ago, when not one person bid on it when it […] This article originally appeared on The Real Deal. Click here to read the full story.