Seagram liquor heir rents Soho penthouse for $120K a month

A Soho penthouse owned by the heir to the Seagram liquor fortune snagged a tenant for $120,000 a month, The Real Deal has learned. Eli Bronfman agreed to lease his sprawling triplex at 20 Greene Street for a year, according to Serhant’s Marc Riedel, who represented Bronfman in the rental deal. Bronfman and his brother, Jeremy Bronfman, also founded California-based affordable housing development firm, Lincoln Avenue Capital. The lease appears to be the most expensive inked in the neighborhood, according to Riedel, who attributed the high price to the “continued dominance of trophy assets” and a lack of similar inventory […] This article originally appeared on The Real Deal. Click here to read the full story.