Deep Dive: Building the Brokerage of the Future Podcast
Deep Dive: Building the Brokerage of the Future Podcast If I were to start a real estate brokerage today, what would it look like?
Deep Dive: Building the Brokerage of the Future Podcast
If I were to start a real estate brokerage today, what would it look like? In this long-form conversation, I sit down with Austin broker-owner Eric Bramlett to answer that question. We cover:
What’s broken in brokerage today -- from “masses of asses” recruiting and misaligned incentives to the flood of part-time agents and industry noise.
What’s actually working -- the common threads between the brokerages and agents thriving, including eXp’s recruiting flywheel, Compass’s communications machine, various new business models, and the overlooked importance of emotional value and culture.
How we’d build it from scratch -- a focused brokerage designed for the top 20%: lean, selective, efficient, culture-rich, and boringly effective.
The themes that emerge again and again: focus, clarity, culture, recruitment, and communication.
If you want to understand where brokerage is heading -- and what it really takes to compete where you can win -- this is for you!
Listen on Apple, Spotify, or YouTube.
Smart, data-driven insights — I publish actionable intelligence that is clear, timely, and informs real estate industry leaders. To see more, check out my website, my podcast, or join my mailing list.
Contextually yours,
Mike
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