“If we win this battle, we win the war”: Corcoran CEO Pam Liebman urges agents to pull listings from StreetEasy

Corcoran agents in New York City were notified this week about a hefty incentive to take their listings off of StreetEasy: a $1,000 advertising budget, per listing, for each home listed off of the platform. The offer came from Corcoran CEO Pamela Liebman during a town hall with agents, according to a recording of the meeting obtained by The Real Deal.  The meeting capped a frenetic four days, which began with managers at the brokerage announcing the advertising push in texts and phone calls encouraging brokers to pull listings from StreetEasy, according to three agents at the brokerage.  That same […]

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